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Double Gold Success for Outblaze’s Animoca

Hong Kong’s leading mobile games developer wins at HKICT Awards 2013

Hong Kong, 11th April 2013 – Hong Kong-based mobile games developer, Animoca (Outblaze Ventures), received two Gold Awards at the annual Hong Kong ICT Awards, the largest and best-recognized technology awards scheme in the territory. Animoca collected a Gold award for Best Business (Start Up) for Animoca, and also a Gold award for Best Digital Entertainment (Entertainment Software) for the game Star Girl.

The assessment was carried out over a period of several weeks by the Hong Kong Computer Society and the Hong Kong Productivity Council acting on behalf of the Hong Kong ICT Awards 2013 scheme. The awards were presented to Animoca at a formal ceremony and gala on April 8, 2013.

Animoca, the consumer facing brand of Outblaze Ventures, achieved considerable success in its first two years of operation, not only reaching profitability but also becoming one of Asia’s largest app game developers and publishers.

Star Girl is a free game developed and published by Animoca, available for Android, iOS, and Amazon. Star Girl lets players create a virtual celebrity and determine her career, appearance and social life. The highly-rated game features music by Blush, the Hong Kong based girl band who made history by being the first Asian artist to reach both #1 and #3 on the US Billboard Dance Chart. Download Star Girl from Google Play, the Amazon Appstore, and Apple’s iTunes.

After receiving the awards, Outblaze CEO and Animoca co-founder Yat Siu commented: “We are deeply honoured by this recognition. The international success of Animoca in the highly competitive app game development space is a positive reflection on Hong Kong’s vibrant and rapidly growing technology industry, and these two HKICT awards recognize the uniqueness and strength of the Outblaze and Animoca business model.”

Star Girl download links:

Google Play:

Amazon Appstore:

Apple iTunes:

About Animoca (Outblaze Ventures)

Animoca (Outblaze Ventures) was founded in Hong Kong in 2011. The company was incubated at Outblaze, one of Hong Kong’s most renowned technology companies. Animoca grew quickly to become a globally recognized multiplatform developer and publisher of entertainment applications (apps) for smartphones and tablets, accruing hundreds of Top 10 Charts entries all over the world. Animoca produces and publishes original games like the Pretty Pet Salon series and the smash hit Star Girl among many others. For more information please visit and

About the Hong Kong ICT Awards

Launched in 2006 with full support from the Office of the Government Chief Information Officer, the annual Hong Kong ICT Awards aim to recognise and promote the achievements of local information and communications technology (ICT) professionals and organisations working in ICT innovation and application. For more information please visit

#HKICT #StarGirl #Animoca #Outblaze #goldaward #ceremony #BestDigitalEntertainment #EntertainmentSoftware #BestBusiness #StartUp

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