Animoca Brands develops and publishes a broad portfolio of products including the REVV, SAND and TOWER token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Atari. Animoca Brands’ portfolio of blockchain investments and partnerships includes Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds. Its subsidiaries include The Sandbox, Quidd, Gamee, nWay, Pixowl, Blowfish Studios and Lympo.

We are seeking a Marketing Associate to be based in our Hong Kong headquarters

We are building games, worlds and experiences where players own the content, form the economy, and shape the stories. The next design paradigm and play experience are just waiting to be discovered.


We are looking to connect with people who believe that blockchain can enable a radically different experience in bringing the metaverse to tomorrow’s players.


  • Execute and manage mobile and web paid marketing campaigns on a daily basis 

  • Test different digital marketing initiatives to achieve respective campaign performance targets

  • Analyze and optimize user/web acquisition campaigns based on performance KPIs

  • Measure, maximise and report on overall campaign performance and ROI

  • Provide input into creative development and make data-driven decisions

  • Manage day-to-day media partner relations


  • Bachelor’s degree in Math, Marketing, Communications, Digital Advertising or related disciplines 

  • 2+ years of experience in performance marketing. Fresh graduates with less working experience may also be considered for the role.

  • Strong analytical skills, hands on experience in managing data, advanced proficiency with Excel and familiar with Google Analytics

  • Proactive with strong business mindset

  • Detail-oriented and organised, with the ability to work independently and manage multiple projects simultaneously

  • Ability to learn fast

  • Fluent in spoken and written English (Cantonese and Mandarin are a plus)

  • Interested in blockchain, cryptocurrency and NFTs

To apply for this position please send your resume with position applied, academic transcript (for recent graduates), current and expected salary to


Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Only short-listed candidates will be contacted. Information of unsuccessful applicants will be destroyed after six months.

Posted on September 09, 2021.