BLOCKCHAIN MARKETING EXECUTIVE

 

Animoca Brands is one of the leading mobile gaming and innovation companies with a global footprint. To cope with our rapid business expansion, we are currently looking for a gungho Marketing Executive to join the blockchain team. 

What We Seek

  • Brand-Steward: To be able to develop and instill brand values throughout the organization and externally

  • Problem-solver: Ability to identify current marketing challenges and deploy short term and long term solutions with keeping all stakeholders in mind

  • User Empathy: To be able to think from the perspective of a customer & build user journeys which are seamless

  • Self-organized, passionate with a can-do attitude and own end-to-end projects

  • Data-Driven: To utilize existing data on hand to make informed decisions

  • Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time

  • Work hand-in-hand with Sr. Team and track progress and use data-driven insights to devise execution plans

  • Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets

  • Work independently to deliver multiple strategic &/ campaign projects

  • Translate business objectives and clients’ needs into concise presentations 

  • Evaluate results and develop innovative ideas for improvement

  • Experience in working in high-pressure in fast-paced cross-culture environments

 

Hard Skills

  • ​University graduate in a business-related discipline, preferable in Marketing, Communications, Digital Advertising or related disciplines 

  • Proven marketing campaign experience, including digital marketing such as social media and content marketing

  • Minimum 2-5 years of experience in marketing communications or advertising agency, preferably with regional exposure

  • Preferable to have successfully launched work that demonstrate strategic, conceptual and creative & analytical thinking

  • Fluent in spoken and written English and Chinese,  Mandarin a plus

  • 4A Agency Experience is a plus

Soft Skills

  • Strong business acumen and result-oriented

  • A confident and well-articulated presenter that can captivate an audience

  • Self-motivated and self-learner

  • Passion for social media, new technologies and design trends

  • Strong in leadership, organisation, delegation and problem-solving skills

  • Good judgment and mature business skill with the ability to build trust with all levels;

  • Have a “CAN-DO” attitude

  • A team player and willing to travel


Job Description

  • Support in the development and implementation of Marketing and Brand strategy for new and existing products

  • An advocate of the “True Digital Ownership” movement ~ the cheerleader for this sector

  • Liaise and collaborate with senior leadership on aligning marketing with business objectives

  • Assist and collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

  • Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing ( social, KOL) and PR with the objective of educating the market through user growth and revenue generation

  • Support the execution of local and global initiatives and oversee PR/influencer strategy aligning brand strategy and business needs and ensure effective ROI

  • Able to have competitor analysis and consumer trends

To apply for this position please send your resume with position applied, academic transcript (for recent graduates), current and expected salary to careers@animocabrands.com. Short-listed candidates will be contacted.

 

Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Only short-listed candidates will be contacted. Information of unsuccessful applicants will be destroyed after six months.

Posted on July 21, 2021.