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Double Gold Success for Outblaze’s Animoca

Double Gold Success for Outblaze’s Animoca

Hong Kong’s leading mobile games developer wins at HKICT Awards 2013

Hong Kong, 11th April 2013 – Hong Kong-based mobile games developer, Animoca (Outblaze Ventures), received two Gold Awards at the annual Hong Kong ICT Awards, the largest and best-recognized technology awards scheme in the territory. Animoca collected a Gold award for Best Business (Start Up) for Animoca, and also a Gold award for Best Digital Entertainment (Entertainment Software) for the game Star Girl.

The assessment was carried out over a period of several weeks by the Hong Kong Computer Society and the Hong Kong Productivity Council acting on behalf of the Hong Kong ICT Awards 2013 scheme. The awards were presented to Animoca at a formal ceremony and gala on April 8, 2013.

Animoca, the consumer facing brand of Outblaze Ventures, achieved considerable success in its first two years of operation, not only reaching profitability but also becoming one of Asia’s largest app game developers and publishers.

Star Girl is a free game developed and published by Animoca, available for Android, iOS, and Amazon. Star Girl lets players create a virtual celebrity and determine her career, appearance and social life. The highly-rated game features music by Blush, the Hong Kong based girl band who made history by being the first Asian artist to reach both #1 and #3 on the US Billboard Dance Chart. Download Star Girl from Google Play, the Amazon Appstore, and Apple’s iTunes.

After receiving the awards, Outblaze CEO and Animoca co-founder Yat Siu commented: “We are deeply honoured by this recognition. The international success of Animoca in the highly competitive app game development space is a positive reflection on Hong Kong’s vibrant and rapidly growing technology industry, and these two HKICT awards recognize the uniqueness and strength of the Outblaze and Animoca business model.”

Star Girl download links:

Google Play: https://play.google.com/store/apps/details?id=com.animoca.google.starGirl

Amazon Appstore: http://www.amazon.com/Animoca-Star-Girl/dp/B00A9NXGAO

Apple iTunes: https://itunes.apple.com/us/app/star-girl/id541835159?mt=8

About Animoca (Outblaze Ventures)

Animoca (Outblaze Ventures) was founded in Hong Kong in 2011. The company was incubated at Outblaze, one of Hong Kong’s most renowned technology companies. Animoca grew quickly to become a globally recognized multiplatform developer and publisher of entertainment applications (apps) for smartphones and tablets, accruing hundreds of Top 10 Charts entries all over the world. Animoca produces and publishes original games like the Pretty Pet Salon series and the smash hit Star Girl among many others. For more information please visit www.animoca.com and www.outblaze.com.

About the Hong Kong ICT Awards

Launched in 2006 with full support from the Office of the Government Chief Information Officer, the annual Hong Kong ICT Awards aim to recognise and promote the achievements of local information and communications technology (ICT) professionals and organisations working in ICT innovation and application. For more information please visit http://www.hkictawards.hk.

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Whack a Dragon and Where are my Clothes? now on Google Play

Check out Animoca’s two newest releases for Android: Where are my Clothes? and Whack a Dragon!

Where are my Clothes?

Match what the Star Girl model is wearing in Where are my Clothes?, a simple yet engaging arcade puzzle game.

Look closely and identify which dress is being modeled by selecting the same item from the gallery as fast as you can. Be prepared to think fast, because the clothes get changed quicker than you can say “Haute Couture“. The faster you select the correct items, the more points you will earn.

  

Get Where are my Clothes? for Android on Google Play, FREE!
Download on Google Play

 

Whack a Dragon

Become a brave warrior on a quest to defeat dragons in Whack A Dragon, a unique classic RPG with absolutely hilarious Whack-A-Mole arcade style combat.

In a world where mythical creatures not only exist but thrive, big hideous dragons spread chaos and fear among inferior beings – which is to say everyone. Humans must take a stand and protect their land from the fiery destruction spread by these fierce monsters.

  

Choose the best weapons to smash the evil dragons and other monsters straight into extinction. Gear up with the strongest set of armor to protect yourself from relentless attack. Enjoy the colorful storybook graphics and epic dialogues with a medieval fairytale feel.

Get Whack a Dragon for Android on Google Play, FREE!
Download on Google Play

 

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Animoca Data: Most Popular Android Tablets Worldwide (Feb 18 – Mar 20, 2013)

Our series about the most common Android smartphones and OS versions in each country generated numerous requests for specific data (yes, we’ll get to Europe soon!). One of the most frequent requests was to issue something on the tablet market. In this post we’ll break down the most popular tablets wordwide. You can check out our other posts describing individual Android smartphone markets: Hong Kong & IndiaSingapore | USA | Japan.

One in four Americans now owns a tablet device, according to Pew Research, and analyst firm IDC reports that the worldwide tablet market grew more than 78% year-on-year in 2012. IDC predicts that 190 million tablets will be shipped in 2013, with a forecast 48.7% growth over last year.

So with tablet sales not slowing down any time soon, let’s see which Android tablets are currently the most popular on the Animoca network of Android users.

All data obtained from individual users of Animoca games worldwide who played an Animoca game on a tablet device between February 18 and March 20, 2013.


Top Android tablets worldwide (Animoca network, Feb 18 – Mar 20, 2013)

Rank

Device

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Screen Size (inches)

1

Samsung Galaxy Tab 2 7 (includes p3100+p3113)

11.8%

7

2

Samsung Galaxy Tab 2 10.1

8.3%

10.1

3

Amazon Kindle Fire

7.5%

7

4

Amazon Kindle Fire HD

4.9%

7

5

Samsung Galaxy Tab

4.8%

7

6

Asus Google Nexus 7

3.8%

7

7

Samsung Galaxy Note 10.1

3%

10.1

8

Asus Transformer TF101

0.9%

10.1

8

Asus TF300

0.9%

10.1

9

Samsung Galaxy Tab 7.7

0.8%

7.7

10

Samsung Galaxy Tab 8.9

0.7%

8.9

11

Motorola Xoom

0.6%

10.1

11

ONDA MID Tablet

0.6%

7

11

Acer Iconia Tab (A200)

0.6%

10.1

11

Sony Tablet S

0.6%

9.4

12

Toshiba Thrive AT100

0.5%

10.1

Error margin: +- 0.1%

Sample size: 978,000

Assumption: there are 75 million Android tablets in circulation worldwide


Immediately you’ll note that  4 of the top 5 tablets, and 6 out of the top 10, are of the smaller variety, featuring 7-inch screens. This should come as no surprise, given that one in every two tablets shipped last quarter had a screen size of less than 8 inches.

Once again we note the prominence of Samsung devices; apparently, the Korea-based company dominates tablets as well as smartphones. Next up, the Amazon Kindle and Kindle HD account for more than 12% of the tablets on our network – quite remarkable for devices that are still not globally available. The popular and zippy Google Nexus 7 came in 6ᵗʰ place, suggesting that Google will be a significant player in the hardware wars.

Once we account for Samsung, Amazon, and Google, the rest of the field is wide open. After the top 7 tablets, the devices claiming under 1% of the Animoca Android network became too numerous to list here. In fact, given an error margin of 0.1% and the slight differences between tablets in 8th place and onwards, we cannot be entirely sure of the correct ordering.

What we can be confident of is that tablet sales won’t slow down any time soon, and that developers should be creating mobile apps built to suit their users. Knowing which tablet or tablets you are developing for is useful knowledge – not only screen size, but also other hardware specifications.

When we looked at Japan we saw what seemed to be a preference for one-handed gaming on smartphones being used in portrait mode; perhaps the popularity of 7-inch tablets has something to do with a similar global trend. Of course, it could just be that the 7-inch tablets strike an ideal balance of price, portability, and form factor.

Join us next time for more Animoca data, and be sure to follow us on Twitter for additional insights!

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Double Gold for Animoca at Hong Kong ICT Awards 2013

Our hard work must be paying off! Animoca (also known as Outblaze Ventures) took home two major trophies at the Hong Kong Information & Communication Technology Awards 2013, or HKICTA. This is what we won:

Best Business Award (Start-Up): Gold Award for Animoca (Outblaze Ventures)

Best Digital Entertainment Award (Software): Gold Award for Star Girl

The HKICTA is the leading technology awards programme in this part of the world. This scheme is backed by the Hong Kong SAR Office of the Government Chief Information Officer, and exists to recognize and promote the best achievements of the territory’s technology industry.

If you don’t know much about the Hong Kong technology scene, consider that Forbes recently named this city the world’s top technology capital to watch after Silicon Valley and New York.

Here is a photo of a few Animocans at the gala dinner and presentation ceremony:

Grabbing two of the top awards at the most prestigious awards event in the city is a fantastic accomplishment for Animoca and we are all immensely proud. The production team behind Star Girl in particular was so excited that their game won top honours that they promptly managed to break the trophy with their excessively enthusiastic handling.

Good job we have two awards! Fortunately the trophy was quickly repaired after we succeeded in calming down the Star Girl team.

Animoca would like to thank all our fans and players, whose support helped us to win these awards. Thank you for following us, supporting us, and playing Animoca games!

 

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