Animoca Data: Intel Strikes Back, Grabs Nearly 10% of Google Play US Tablet New Users For Holiday Period

Although it dominates the PC industry, the chipmaker Intel has been relatively absent from smartphones and tablets in recent years. But, according to Animoca data for Google Play in the US, the Intel-powered Samsung Galaxy Tab 3 10.1 exploded from practically nothing on December 24, 2013, to nearly 10% of new Android tablet users by January 7, 2014, making it the #1 new Android tablet in the US during that period. Eighty-six percent of all those Tab 3 10.1 devices we counted were recorded on Christmas day, suggesting that the device was an especially popular gift this holiday season.

Most Android tablets are based on ARM architecture and built by companies like Samsung, Qualcomm, Nvidia, and Texas Instruments, but the Tab 3 10.1 contains an Intel Atom Z2560 system on a chip (SoC). Thanks to a partnership with Google, Intel evolved the Atom family of processors in netbooks into a class of modern mobile processors that today supports the Android operating system on Intel’s mature x86 architecture. Other Intel-inside Android mobile devices include the Acer Liquid C1, ASUS FonePad, Casper VIA A6108, Etisalat E-20, Lenovo K900, Motorola RAZR i, Prestigio MultiPhone 5430 and Safaricom Yolo.

The other two models in the Galaxy Tab 3 series, the Tab 3 8.0 and 7.0, did not perform as well as the Tab 3 10.1, despite being more attractively priced and despite having smaller form factors that in recent years have enjoyed considerable success. Samsung opted to equip each tablet in the Tab 3 series with different processors from different manufacturers; it’s not a decision we understand because we would normally expect core hardware similarities in a product series. Whatever the reason, it is the Intel-powered Galaxy Tab 3 which has been catapulted to the top of the tablet hill, and not the other two models.

Samsung’ older Tab 2 devices round off the top 3 slots, with the Google Nexus 7 coming in fourth. As we have come to expect in recent times, the Samsung Galaxy brand appears frequently in this list. Also worthy of mention is that we are seeing Walmart flex its muscles, with two tablets in the US Top 10 coming from the American retail giant—the Nextbook 8 HD and the RCA 7, both budget offerings. Aside from Google’s Nexus 7, Barnes & Noble’s Nook HD and the Walmart devices, this appears to have been a merry Christmas for Samsung tablets in general and Intel Atom in particular.

To obtain these results we sampled 2 million new unique Animoca users on Google Play US between December 24, 2013 and January 7, 2014 (tablets only). Note that our sample is limited to Google Play, therefore devices tied to other app stores (like Kindle devices, which use the Amazon Appstore) are excluded.

Disclosure: Intel Capital, the investment arm of Intel Corporation, is an investor in Animoca.

Top 10 tablets and their processors on Google Play US (new users) for Dec 24, 2013 – January 7, 2014 (Animoca Network)

Tablet Market Share Processor
Galaxy Tab 3 10.1 9.81 % Intel Atom Z2560
Galaxy Tab 2 7.0 5.12 % TI OMAP4430
Galaxy Tab 2 10.1 2.51 % TI OMAP4430
Google Nexus 7 2.15 % Qualcomm Snapdragon S4 ProAPQ8064–1AA
Nextbook 8 HD 2.13 % Amlogic ARM Cortex A9 Dual-Core
Nook HD 2.00 % Ti OMAP 4470
Galaxy Note 10.1 1.22 % Samsung Exynos 4412
Galaxy Tab 3 8.0 1.18 % Samsung Exynos 4212
Galaxy Tab 3 7.0 1.14 % Qualcomm Snapdragon 400 MSM8930AB
RCA 7 0.99 % Amlogic Single Core ARM Cortex-A9




Animoca Data: Most Popular Android Tablets Worldwide (Feb 18 – Mar 20, 2013)

Our series about the most common Android smartphones and OS versions in each country generated numerous requests for specific data (yes, we’ll get to Europe soon!). One of the most frequent requests was to issue something on the tablet market. In this post we’ll break down the most popular tablets wordwide. You can check out our other posts describing individual Android smartphone markets: Hong Kong & IndiaSingapore | USA | Japan.

One in four Americans now owns a tablet device, according to Pew Research, and analyst firm IDC reports that the worldwide tablet market grew more than 78% year-on-year in 2012. IDC predicts that 190 million tablets will be shipped in 2013, with a forecast 48.7% growth over last year.

So with tablet sales not slowing down any time soon, let’s see which Android tablets are currently the most popular on the Animoca network of Android users.

All data obtained from individual users of Animoca games worldwide who played an Animoca game on a tablet device between February 18 and March 20, 2013.

Top Android tablets worldwide (Animoca network, Feb 18 – Mar 20, 2013)




Screen Size (inches)


Samsung Galaxy Tab 2 7 (includes p3100+p3113)




Samsung Galaxy Tab 2 10.1




Amazon Kindle Fire




Amazon Kindle Fire HD




Samsung Galaxy Tab




Asus Google Nexus 7




Samsung Galaxy Note 10.1




Asus Transformer TF101




Asus TF300




Samsung Galaxy Tab 7.7




Samsung Galaxy Tab 8.9




Motorola Xoom








Acer Iconia Tab (A200)




Sony Tablet S




Toshiba Thrive AT100



Error margin: +- 0.1%

Sample size: 978,000

Assumption: there are 75 million Android tablets in circulation worldwide

Immediately you’ll note that  4 of the top 5 tablets, and 6 out of the top 10, are of the smaller variety, featuring 7-inch screens. This should come as no surprise, given that one in every two tablets shipped last quarter had a screen size of less than 8 inches.

Once again we note the prominence of Samsung devices; apparently, the Korea-based company dominates tablets as well as smartphones. Next up, the Amazon Kindle and Kindle HD account for more than 12% of the tablets on our network – quite remarkable for devices that are still not globally available. The popular and zippy Google Nexus 7 came in 6ᵗʰ place, suggesting that Google will be a significant player in the hardware wars.

Once we account for Samsung, Amazon, and Google, the rest of the field is wide open. After the top 7 tablets, the devices claiming under 1% of the Animoca Android network became too numerous to list here. In fact, given an error margin of 0.1% and the slight differences between tablets in 8th place and onwards, we cannot be entirely sure of the correct ordering.

What we can be confident of is that tablet sales won’t slow down any time soon, and that developers should be creating mobile apps built to suit their users. Knowing which tablet or tablets you are developing for is useful knowledge – not only screen size, but also other hardware specifications.

When we looked at Japan we saw what seemed to be a preference for one-handed gaming on smartphones being used in portrait mode; perhaps the popularity of 7-inch tablets has something to do with a similar global trend. Of course, it could just be that the 7-inch tablets strike an ideal balance of price, portability, and form factor.

Join us next time for more Animoca data, and be sure to follow us on Twitter for additional insights!


Animoca Data: the most popular Android phones and OS versions in Japan (Feb 4 – Mar 6, 2013)

Welcome to our multi-part efforts to reveal the most popular phones around the world right now based on Animoca’s current usage data. Today we’re looking at a rather idiosyncratic market: Japan. Along with the US and South Korea, Japan is one of the “big three” markets for Android, boasting among the highest Google Play revenues and the highest percentage of app money spent on games. Read on to learn about Japan’s phones, or browse more country data here: Hong Kong & India | Singapore | USA


Click for full size

All data obtained from individual users of Animoca games located in Japan, who used Google Play, and who played an Animoca game between February 4 and March 6, 2013. Tablets are excluded.

Top Android phones in Japan (Animoca network, Feb 4 – Mar 6, 2013)

Rank Device Share
1 Samsung Galaxy S3 6.2%
2 Sony Xperia Acro HD 6.1 %
3 Samsung Galaxy S2 4.45%
4 Panasonic Eluga 3.2%
6 Sharp Aquos Zeta 2.4%
7 LG Optimus G L-01E 2.35%
8 Sony Xperia AX 2.2%
9 NEC MEDIAS X N-07D 2.15%
10 Fujitsu Arrows V F-04E 1.8%

In previous installments we revealed how Samsung accounts for up to 8 out of the top 10 most popular Android phones in other markets, but in Japan the Korean giant shows up only twice – the lowest frequency we’ve observed so far. Granted, the two Samsung appearances are made in first and third positions, showing that even in Japan Samsung’s influence is strong.

But a deeper look quickly reveals that the Android phone market in Japan is heavily brand fragmented and highly competitive: only a tenth of a percentage point separates the Samsung S3 in first place from the Sony Xperia Acro HD in second place, and there are even smaller differences between some other top 10 devices.

All the popular devices are considered high-end, but many of these are unknown to users outside of Japan. There is no clear winner: one could argue that Samsung and Sony lead the pack, but the race is still wide open.


Idiosyncrasy: Japan

Japan is clearly not matching some global trends. The Samsung Galaxy Note series features prominently in other markets we analyzed; even in India, which is a relatively low-end market, the Note held the number 5 and 9 positions out of the top 10. In Japan, the Note doesn’t even show up in the top 20!

People around the world tend to use portrait mode for phone utilities like messaging, and switch to landscape mode for gaming with two hands. In Japan games that run in portrait mode are more likely to be popular. Coupled with the curious absence of the otherwise best-selling Samsung Galaxy Note phone (which is among the largest phones and thus harder to use single-handed), this seems to suggest that Japan has evolved as a market for smartphone games with a one-handed bias.

The following device is not part of the top 10 but it is interesting enough to warrant a special mention: we spotted a Disney phone sitting in 12th place. The device in question is the Disney Mobile on NTT docomo F08D and it is another high-end piece of hardware, available in “shiny white” and “shiny pink”. We’ve not seen Disney phones rank so high in any other country.


Top Android OS versions in Japan (Animoca network, 4 Feb – 6 Mar, 2013)

Rank Android Version Android Share
1 4.0.4 (ICS) 39%
2 2.3.5 (Gingerbread) 13.2%
3 4.0.3 (ICS) 9.3%
4 2.3.4 (Gingerbread) 6.2%
5 2.3.3 (Gingerbread) 5.6%

Although a respectable 56.8% of Android phone installations in Japan are 4.x, the vast majority of that share belongs to Ice Cream Sandwich; Jelly Bean makes up a tiny proportion that doesn’t even register among the top 5 Android versions. Gingerbread retains a relatively strong presence, despite the high-end nature of this market.

Join us next time for more insights about another key mobile market!



33 44
55 66