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Animoca (Outblaze Ventures) completes sale of controlling interest in Star Girl series to Crosby Capital (8088.hk)

Animoca (Outblaze Ventures) completes sale of controlling interest in Star Girl series to Crosby Capital (8088.hk)

Transaction values Star Girl series at approx. USD 30 million

Hong Kong, 16 October 2014 – Animoca (Outblaze Ventures Holdings Limited), a smartphone games developer and publisher based in Hong Kong, announced it has completed the sale of seventy percent of its interests in its subsidiary Complete Star Limited to Crosby Capital Limited (Hong Kong stock code 8088) (“Crosby”). Complete Star is the owner of the smartphone, tablet and personal computer applications of the award-winning Star Girl game series. The consideration for the acquisition is USD 9.66 million (subject to adjustments) in cash and stock, with additional performance-based bonuses that could raise the deal up to approximately USD 21 million. Factoring in the remaining thirty percent stake owned by Animoca, this transaction values the Star Girl series at approximately USD 30 million.

Star Girl is a series of fashion role-playing games (RPG) in which players create a virtual female celebrity and determine her career, appearance and social life while interacting with the game world and other players. The Star Girl series includes Star Girl: Beauty Queen, Star Girl: Colors of Spring, Star Girl: Moda Italia, Star Girl: Valentine Hearts, Star Girl: Spooky Styles, and others. Star Girl games are among the relatively few mobile titles that target female users, offering a wide selection of in-game fashion apparel and accessories for purchase as virtual items for the player’s avatar.

Animoca will continue to service the business and enhance Star Girl games as a thirty percent shareholder of the joint venture. Crosby brings to the partnership its China connections and broad industry expertise, with the aim to create additional value for the game in the celebrity and fashion role-playing game sector as well as to develop opportunities in the O2O (Online-to-Offline) space.

Mr. Kelvin Wu, Chief Executive Officer of Crosby said: “Star Girl is one of the best mobile properties targeting female users, and we believe it will let our Group tap into an expanding yet under-exploited market. We also believe that the smartphone, tablet and personal computer applications of the Star Girl games have the potential to synergize with other products targeting similar users, such as toys and fashion items, allowing our Group to steer towards the development of an innovative online-to-offline platform.”

David Kim, Chief Executive Officer of Animoca, commented: “This is an exciting milestone for Animoca and potentially relevant to the wider mobile gaming industry, because we’re exploring a business model that isn’t very common in our sector. Our joint venture with Crosby will allow us to better develop and publish the Star Girl series, which is advantageous not only for both companies, but also for the millions of users who will benefit from extended product range and lifetime with minimal service disruption.”

The games in the Star Girl series are available worldwide for Android and iOS devices. Download them free of charge on Google Play and Apple’s iTunes App Store.

About Animoca (Outblaze Ventures Holdings Ltd.)
Animoca (Outblaze Ventures Holdings Ltd.) is a leading developer and publisher of mobile games and edutainment apps for global audiences. The company has released more than 400 apps across multiple platforms, with more than 220 million game downloads since launch in 2011, establishing the company among the top 50 global mobile game developers, according to industry pundit PocketGamer. Animoca’s casual games have become popular with audiences throughout the world, earning high acclaim from gamers and reviewers. In 2014, Animoca spun off several of its products into a new company called Animoca Brands Corporation, which is in the process of listing on the Australian Securities Exchange. Animoca also publishes edutainment apps under its Baby Cortex label. For more information, visit www.animoca.com.

About Crosby Capital Limited
Crosby Capital Limited is an independent asset management and strategic investment company listed on the Stock Exchange of Hong Kong. It has been investing in the lifestyle, entertainment and internet-related sectors, including, but not limited to, O2O lifestyle and e-commerce businesses by way of acquisitions and collaborations. It targets to build an integrated O2O business ecology in the entertainment and lifestyle sector.

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Animoca Spins Off “Animoca Brands”

 Animoca Spins Off “Animoca Brands”

New company consolidates properties and acquisitions based on famous intellectual properties

Singapore – May 21, 2014: At the Casual Connect Asia conference today in Singapore, Animoca, the mobile game developer and publisher behind Pretty Pet Salon, Star Girl, Thor: Lord of Storms and other popular hits, announced it is spinning off part of its games business into a new company named Animoca Brands. Animoca Brands will develop and distribute games based on licensed content; in addition, the new company will also maintain a portfolio of original titles and publish third party games. Robby Yung, executive director of Animoca, was appointed chief executive officer of Animoca Brands.

In order to consolidate various projects and recent acquisitions, Animoca has transferred to Animoca Brands the licenses and rights to games for a number of well-known IPs including Garfield, Ben10, Doraemon, Ragnarok Online, Ultraman and others. Spinning off Animoca Brands as a separate business will allow the new entity to pursue more licensing partnerships and accelerate the production and launch of its games.

In addition to branded games, Animoca Brands will maintain a portfolio of original games and also act as a publisher for third party titles, leveraging its user base to distribute new app releases.

“This is the logical next step for us,” said David Kim, chief executive officer of Animoca. “With the original Animoca, we established a successful side business helping famous brands enter the exciting world of mobile gaming, and now Animoca Brands will take over that business while Animoca continues to pursue a strategy of wide and varied mass market offerings.”

“I am thrilled by the opportunity to head this important new initiative,” said Robby Yung, chief executive officer of Animoca Brands. “I look forward to growing the new business and working with our current and future partners to create games that honor and expand their IP.”

Branded mobile games in the portfolio of Animoca Brands include Ben 10 Ultimate Alien Xenodrome+, Garfield Tycoon, Garfield’s Escape, Doraemon Repair Shop, Ultraman Galaxy, Ragnarok: War of Gods, and several others.

About Animoca

Animoca (Appionics Holdings Ltd.) is a leading developer and publisher of mobile games and edutainment apps for global audiences. The company has released more than 300 apps across multiple platforms, with more than 220 million game downloads since launch in 2011. Animoca’s Pretty Pet Salon franchise and the Star Girl series have become wildly popular with audiences throughout the world, earning high acclaim from gamers and reviewers alike. Animoca also publishes edutainment apps under its Baby Cortex label. For more information, visit www.animoca.com.

About Animoca Brands

Animoca Brands Ltd. was formed in 2014 through the spinoff of part of the app portfolio of Animoca (Appionics Holdings Ltd.) and the consolidation of a number of partnerships and acquisitions. Animoca Brands creates and/or publishes globally a broad portfolio of mobile games for smartphones and tablets. Multiple Animoca Brands titles leverage internationally recognized intellectual properties, all fully licensed by their respective IP owners. Additionally, Animoca Brands develops and publishes a broad range of original games, and also serves as global or regional publisher for select games developed by third parties. Animoca Brands is based in Hong Kong.

 

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Animoca Surpasses 220 Million Downloads and Launches Star Girl: Valentine Hearts

Animoca Surpasses 220 Million Downloads and Launches Star Girl: Valentine Hearts

Mobile game publisher expands portfolio with dating sim and other exciting new titles

 

Hong Kong – February 13, 2014 – It’s only February, but it has already been a busy year for mobile game developer and publisher Animoca, which today announced the launch of several new games including Star Girl: Valentine Hearts, a new dating simulation and fashion RPG game available worldwide on Google Play and the Amazon Appstore. Animoca also announced that it has surpassed 220 million total app installs, a milestone that puts it in rare company among mobile developers.

Launching just in time for the year’s most romantic holiday, Star Girl: Valentine Hearts joins the suite of fashion RPG games in the Star Girl franchise, including Star Girl, Star Girl: Beauty Queen, Star Girl Moda Italia, and Star Girl Christmas. Players can carry over their Star Girl character from other titles in the franchise and dress up in Valentine’s Day-themed clothes and accessories in order to look their best when trying to find a special date for the big day.

“I’m proud of our team’s commitment to producing high quality games and creating original, innovative mobile experiences,” said David Kim, co-founder and CEO of Animoca. “The new Animoca games launched so far this year are just a sign of things to come as we prepare to announce several more exciting new launches in the coming weeks.”

In addition to Star Girl: Valentine Hearts, other new titles recently released by Animoca include:

Pretty Pet Jewel Town: Cuby and the rest of the crew are back in this clever new addition to the Pretty Pets franchise. Players solve complicated puzzles by matching shiny, colorful jewels, win prizes and collectibles by drawing from a Gashapon machine; and decorate their own room.

Clumsy Cuby – Interactive Pet: Years before he started a pet salon with his friends, Cuby was a cute, loveable and sometimes clumsy baby pet. Kids will love to interact with baby Cuby in 3D as they make him dance, feed him lollipops, play Peek-a-boo and more!

Beauty Idol: Anime and manga never looked this good! This fashion RPG lets players chase the dream lifestyle of a glamorous rock star, actress or supermodel. Dress for success in whatever style you prefer and enjoy the life of an up-and-coming celebrity idol!

Doraemon Repair Shop: continuing Animoca’s tradition of hit time-management games, Doraemon Repair Shop will test your speed, reflexes and strategic thinking as you help the futuristic robot cat Doraemon and his friends to restore customers’ broken appliances and furniture in an effort to recycle materials and save the planet.

Hidden Origin: Lost Mystery: discover the truth behind your forgotten identity while investigating mysterious occurrences around the city. Play this spellbinding hidden object game, which offers a wide variety of brain-racking puzzles, mini-games, and an immersive story brimming with mystery, intrigue and surprises.

All games are available for free and can be downloaded at the following links:

Star Girl: Valentine Hearts:
Google Play: https://play.google.com/store/apps/details?id=com.animoca.google.starGirlValentine
Amazon: http://www.amazon.com/gp/product/B00I0W6GJY
iTunes: https://itunes.apple.com/us/app/star-girl-valentine-hearts/id793777537

Pretty Pet Jewel Town:
Google Play: https://play.google.com/store/apps/details?id=com.animoca.google.prettyPetJewelTown

Clumsy Cuby – Interactive Pet:
Google Play: https://play.google.com/store/apps/details?id=com.animoca.google.petcuby

Beauty Idol:
Google Play: https://play.google.com/store/apps/details?id=com.animoca.google.beautyIdol
Amazon: http://www.amazon.com/gp/product/B00HSNPVR4
iTunes: https://itunes.apple.com/app/id783485175

Doraemon Repair Shop:
Google Play: https://play.google.com/store/apps/details?id=com.doraemon.doraemonRepairShop
Amazon: www.amazon.com/gp/product/B00HQYCBG4
iTunes: https://itunes.apple.com/app/id730256227

Hidden Origin: Lost Mystery:
Amazon Appstore: http://www.amazon.com/Animoca-Hidden-Origin-Lost-Mystery/dp/B00GYY7Q94

About Animoca
Animoca is a leading developer and publisher of mobile games and edutainment apps for global audiences. The company has released more than 300 apps across multiple platforms, with more than 220 million game downloads since its launch in January 2011. Animoca’s Pretty Pet Salon franchise and the Star Girl series have become wildly popular with audiences throughout the world, earning high acclaim from gamers and reviewers alike. Animoca also publishes popular apps for children under its Baby Cortex brand. For more information, visit www.animoca.com.

 

 

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