iPhone

Animoca Data: the most popular Android phones and OS versions in Singapore

We continue our series in which we reveal the most popular Android phones and OS versions. Today it’s the turn of Singapore, affluent city-state and once-mighty bastion of Apple’s iPhone. If this is the first time you come across our data, please read the previous post for some background.

The goal of this exercise is to provide some granular insights into the world of Android – not to pit Android against iOS – but we do have to comment on the dramatic shift towards Android that is underway in Singapore. A little over a month ago, Reuters reported:

In Singapore, Apple’s products were so dominant in 2010 that more devices here ran its iOS operating system per capita than anywhere else in the world.

But StatCounter gs.statcounter.com, which measures traffic collected across a network of 3 million websites, calculates that Apple’s share of mobile devices in Singapore - iPad and iPhone – declined sharply last year. From a peak of 72 percent in January 2012, its share fell to 50 percent this month, while Android devices now account for 43 percent of the market, up from 20 percent in the same month last year.

The more we look around, the more we see Samsung. Will the Korean titan dominate Singapore as it rules so many other markets? Well, if you checked the Reuters story above you probably already suspect the answer, but here is what the Android picture looks like from our detail-rich point of view.

All data obtained from individual users of Animoca games located in Singapore, who used Google Play, and who played an Animoca game between January 15 and February 15, 2013. Tablets are excluded.

 

Top Android phones in Singapore (Animoca network, Jan 15 – Feb 15, 2013)

Rank Android Phone Android Share
1 Samsung Galaxy S2 20.6%
2 Samsung Galaxy S3 16.1%
3 Samsung Galaxy Note 1 10.1%
4 Samsung Galaxy Note 2 7.8%
5 Samsung Galaxy Ace 2.8%
6 Sony Xperia Arc S 2.5%
7 Samsung Galaxy Ace 2 2.4%
8 Sony Xperia Arc 2.3%
9 HTC Wildfire 1.4%
10 HTC Desire S 1%

There’s absolutely no question that Samsung is (by far) the dominant Android force in Singapore. 6 of the top 10 devices are Samsung, with two entries by Sony and two by HTC. It’s interesting how similar the above list is to the Hong Kong data: in both markets exactly the same Samsung models (albeit rearranged) hold the top half of the list, then the Sony Xperia Arc S appears in 6th place, followed by more Samsung and finally the rest of the pack.

Singapore shows slightly more brand variation than Hong Kong (where 8 out of the top 10 devices were from Samsung), however in Singapore the Samsung Galaxy S2 makes up 20.6% of all Android phones. In terms of relative market share, that’s significantly higher than the leading Android phone in Hong Kong (the Samsung Galaxy Note 2, with 14% share of that market).

 

Top Android OS versions in Singapore (Animoca network, Jan 15 – Feb 15, 2013)

Rank Android OS version Android Share
1 4.0.4 (ICS) 23.5%
2 2.3.6 (Gingerbread) 16.5%
3 4.0.3 (ICS) 12.6%
4 4.1.1 (Jelly Bean) 11.7
5 2.3.5 (Gingerbread) 9.4%

Android 4.x makes up 52.8% of Android phone OS in Singapore, which is encouraging but not quite as modern as Hong Kong, where 58% of Android phones run Android 4.x. The aging Gingerbread is in second place, finding itself squeezed in the middle of an Ice Cream Sandwich.

Jelly Bean comes fourth in Singapore – a marked difference from Hong Kong, where jelly Bean was the number one Android version (see Hong Kong data).

Although Singapore and Hong are relatively small next to large markets, these ultra-modern cities are significant as trend predictors, at least for wealthy and developed nations. It’s looking increasingly like a Samsung world.

More to come as we continue to drill into our usage data.

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Announcing ‘Pretty Pet Salon Asian New Year’ and other CNY Updates!

We’re welcoming the Lunar New Year with a brand new app, along with special updates for some of our top games! Celebrate your Chinese New Year with us!

Pretty Pet Salon Asian New Year

Pretty Pet Salon Asian New Year Edition

First on our list is the new Pretty Pet Salon Asian New Year edition for iOS, which takes the well-received gameplay of the original hit pet grooming game and adds a festive Chinese New Year theme! Pretty Pet Salon Asian New Year is now available for free on the App Store.

We also have these exciting CNY-themed updates for the following Android games!

Pretty Pet Salon Seasons (Android)

Pretty Pet Salon Seasons Android - Chinese New Year Update

Grab the latest update to get the Asian New Year theme and see the cute Pretty Pet characters in colorful new costumes! This latest update for Pretty Pet Salon Seasons is available for free on the Android Market.

Pet Cafe (Android)

Pet Cafe Chinese New Year Update

We’ve added a bunch of cool CNY-themed items that players can use to decorate their cafes! New features have also been added to make gameplay more challenging, but also more rewarding. Pet Cafe is still available for free, so check out the game and this latest update on the Android Market!

My Car Salon (Android)

The popular car-themed management game for Android also gets a fancy CNY theme! Aside from the bright decorations scattered around the shop, players will also get an extra level, Car Coins and credits for special abilities. My Car Salon is free on the Android Market!

Enjoy these special editions of your favorite Animoca apps, and have a wonderful Chinese New Year!

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Ultimaze featured on The Daily App Show!

The Daily App Show, an app reviews website that focuses on popular and upcoming iPhone and iPod Touch apps, has featured Animoca’s very own Ultimaze in their latest video. Hit the play button below to watch their demo or view the post on the Daily App Show website!

Ultimaze iPhone App Review – DailyAppShow

The Daily App Show calls Ultimaze a “really neat” game that “uses the entire functionality of the phone”. Ultimaze is now available on the iTunes App Store, with 3 fun, long, and challenging mazes already included.

Download: Ultimaze for iOS (Free for a limited time)

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New Releases: Calendar 2012 and Calendar 2012 HD!

Plan the year ahead with a new digital calendar! Calendar 2012 is now available for the iOS, with attractive themes and unique functionality to help you set your personal and professional schedule for 2012.

Calendar 2012 - March clip_image002

This new app lets you add events, insert text or scribble directly onto the calendar. Calendar 2012 starts off with an adorable puppy theme, with more themes to be added in the future.

Calendar 2012 also has an HD version for the iPad, and both apps are now available for free on the iTunes app store.

A happy and prosperous new year to all!

Download:
Calendar 2012 for iPhone and iPod touch (Free)
Calendar 2012 HD for iPad (Free)

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