Animoca Data: Most Popular Android Tablets Worldwide (Feb 18 – Mar 20, 2013)
Our series about the most common Android smartphones and OS versions in each country generated numerous requests for specific data (yes, we’ll get to Europe soon!). One of the most frequent requests was to issue something on the tablet market. In this post we’ll break down the most popular tablets wordwide. You can check out our other posts describing individual Android smartphone markets: Hong Kong & India | Singapore | USA | Japan.
One in four Americans now owns a tablet device, according to Pew Research, and analyst firm IDC reports that the worldwide tablet market grew more than 78% year-on-year in 2012. IDC predicts that 190 million tablets will be shipped in 2013, with a forecast 48.7% growth over last year.
So with tablet sales not slowing down any time soon, let’s see which Android tablets are currently the most popular on the Animoca network of Android users.
All data obtained from individual users of Animoca games worldwide who played an Animoca game on a tablet device between February 18 and March 20, 2013.
Top Android tablets worldwide (Animoca network, Feb 18 – Mar 20, 2013)
|
Rank |
Device |
Share |
Screen Size (inches) |
|
1 |
Samsung Galaxy Tab 2 7 (includes p3100+p3113) |
11.8% |
7 |
|
2 |
Samsung Galaxy Tab 2 10.1 |
8.3% |
10.1 |
|
3 |
Amazon Kindle Fire |
7.5% |
7 |
|
4 |
Amazon Kindle Fire HD |
4.9% |
7 |
|
5 |
Samsung Galaxy Tab |
4.8% |
7 |
|
6 |
Asus Google Nexus 7 |
3.8% |
7 |
|
7 |
Samsung Galaxy Note 10.1 |
3% |
10.1 |
|
8 |
Asus Transformer TF101 |
0.9% |
10.1 |
|
8 |
Asus TF300 |
0.9% |
10.1 |
|
9 |
Samsung Galaxy Tab 7.7 |
0.8% |
7.7 |
|
10 |
Samsung Galaxy Tab 8.9 |
0.7% |
8.9 |
|
11 |
Motorola Xoom |
0.6% |
10.1 |
|
11 |
ONDA MID Tablet |
0.6% |
7 |
|
11 |
Acer Iconia Tab (A200) |
0.6% |
10.1 |
|
11 |
Sony Tablet S |
0.6% |
9.4 |
|
12 |
Toshiba Thrive AT100 |
0.5% |
10.1 |
Error margin: +- 0.1%
Sample size: 978,000
Assumption: there are 75 million Android tablets in circulation worldwide
Immediately you’ll note that 4 of the top 5 tablets, and 6 out of the top 10, are of the smaller variety, featuring 7-inch screens. This should come as no surprise, given that one in every two tablets shipped last quarter had a screen size of less than 8 inches.
Once again we note the prominence of Samsung devices; apparently, the Korea-based company dominates tablets as well as smartphones. Next up, the Amazon Kindle and Kindle HD account for more than 12% of the tablets on our network – quite remarkable for devices that are still not globally available. The popular and zippy Google Nexus 7 came in 6ᵗʰ place, suggesting that Google will be a significant player in the hardware wars.
Once we account for Samsung, Amazon, and Google, the rest of the field is wide open. After the top 7 tablets, the devices claiming under 1% of the Animoca Android network became too numerous to list here. In fact, given an error margin of 0.1% and the slight differences between tablets in 8th place and onwards, we cannot be entirely sure of the correct ordering.
What we can be confident of is that tablet sales won’t slow down any time soon, and that developers should be creating mobile apps built to suit their users. Knowing which tablet or tablets you are developing for is useful knowledge – not only screen size, but also other hardware specifications.
When we looked at Japan we saw what seemed to be a preference for one-handed gaming on smartphones being used in portrait mode; perhaps the popularity of 7-inch tablets has something to do with a similar global trend. Of course, it could just be that the 7-inch tablets strike an ideal balance of price, portability, and form factor.
Join us next time for more Animoca data, and be sure to follow us on Twitter for additional insights!
Shopping Tower and Robo5 now on Google Play
Animoca proudly presents two new Android apps on Google Play: Shopping Tower and Robo5!
Robo5
Robo5 is now available on Google Play! This highly-praised game is a mind-bending, steampunk-inspired marvel of puzzle and story-telling. And it’s free!
Who is Robo #5? What is his purpose? All we know is that he is a battered robot in a desolate future wasteland. Help Robo #5 push, pull and drag his way out of the towering piles of scrap before his ancient batteries fail; guide him on a search for self-knowledge. With every level you complete, you’ll uncover more of Robo #5′s history, identity, and purpose. Can you unlock the deep and dark secrets of Robo #5?
Get Robo5 for free on Google Play!
Shopping Tower
Shopping Tower is a retro-styled time management game in which you take on the hectic role of manager in a shopping mall.
Don’t let the cutesy 8-bit graphics and super simple controls fool you! Shopping Tower may look cute and harmless but the combination of fun and challenge will catch you by surprise! You must direct the mindless mall-people to the right shops, where they will be served by personnel. As the mall grows and becomes more popular, you’ll have to manage the growing number of customers with speed, concentration and skill.
You can hire more staff, open more shops, and upgrade facilities in order to improve the mall-people’s unfettered compulsive consumerism. Numerous challenging surprises are also in store, from busy holidays to demanding VIPs and much more!
Get Shopping Tower for Android on Google Play – it’s free!
Animoca Data: the most popular Android phones and OS versions in Japan (Feb 4 – Mar 6, 2013)
Welcome to our multi-part efforts to reveal the most popular phones around the world right now based on Animoca’s current usage data. Today we’re looking at a rather idiosyncratic market: Japan. Along with the US and South Korea, Japan is one of the “big three” markets for Android, boasting among the highest Google Play revenues and the highest percentage of app money spent on games. Read on to learn about Japan’s phones, or browse more country data here: Hong Kong & India | Singapore | USA
Click for full size
All data obtained from individual users of Animoca games located in Japan, who used Google Play, and who played an Animoca game between February 4 and March 6, 2013. Tablets are excluded.
Top Android phones in Japan (Animoca network, Feb 4 – Mar 6, 2013)
| Rank | Device | Share |
| 1 | Samsung Galaxy S3 | 6.2% |
| 2 | Sony Xperia Acro HD | 6.1 % |
| 3 | Samsung Galaxy S2 | 4.45% |
| 4 | Panasonic Eluga | 3.2% |
| 5 | NTT DoCoMo NEXT ARROWS X | 2.7% |
| 6 | Sharp Aquos Zeta | 2.4% |
| 7 | LG Optimus G L-01E | 2.35% |
| 8 | Sony Xperia AX | 2.2% |
| 9 | NEC MEDIAS X N-07D | 2.15% |
| 10 | Fujitsu Arrows V F-04E | 1.8% |
In previous installments we revealed how Samsung accounts for up to 8 out of the top 10 most popular Android phones in other markets, but in Japan the Korean giant shows up only twice – the lowest frequency we’ve observed so far. Granted, the two Samsung appearances are made in first and third positions, showing that even in Japan Samsung’s influence is strong.
But a deeper look quickly reveals that the Android phone market in Japan is heavily brand fragmented and highly competitive: only a tenth of a percentage point separates the Samsung S3 in first place from the Sony Xperia Acro HD in second place, and there are even smaller differences between some other top 10 devices.
All the popular devices are considered high-end, but many of these are unknown to users outside of Japan. There is no clear winner: one could argue that Samsung and Sony lead the pack, but the race is still wide open.
Idiosyncrasy: Japan
Japan is clearly not matching some global trends. The Samsung Galaxy Note series features prominently in other markets we analyzed; even in India, which is a relatively low-end market, the Note held the number 5 and 9 positions out of the top 10. In Japan, the Note doesn’t even show up in the top 20!
People around the world tend to use portrait mode for phone utilities like messaging, and switch to landscape mode for gaming with two hands. In Japan games that run in portrait mode are more likely to be popular. Coupled with the curious absence of the otherwise best-selling Samsung Galaxy Note phone (which is among the largest phones and thus harder to use single-handed), this seems to suggest that Japan has evolved as a market for smartphone games with a one-handed bias.
The following device is not part of the top 10 but it is interesting enough to warrant a special mention: we spotted a Disney phone sitting in 12th place. The device in question is the Disney Mobile on NTT docomo F08D and it is another high-end piece of hardware, available in “shiny white” and “shiny pink”. We’ve not seen Disney phones rank so high in any other country.
Top Android OS versions in Japan (Animoca network, 4 Feb – 6 Mar, 2013)
| Rank | Android Version | Android Share |
| 1 | 4.0.4 (ICS) | 39% |
| 2 | 2.3.5 (Gingerbread) | 13.2% |
| 3 | 4.0.3 (ICS) | 9.3% |
| 4 | 2.3.4 (Gingerbread) | 6.2% |
| 5 | 2.3.3 (Gingerbread) | 5.6% |
Although a respectable 56.8% of Android phone installations in Japan are 4.x, the vast majority of that share belongs to Ice Cream Sandwich; Jelly Bean makes up a tiny proportion that doesn’t even register among the top 5 Android versions. Gingerbread retains a relatively strong presence, despite the high-end nature of this market.
Join us next time for more insights about another key mobile market!
Animoca Data: most popular Android phones and OS versions in the USA
After our last post revealing some surprising differences between high-end and low-end markets, we received numerous requests to provide usage data for the U.S., so here are the most popular Android phones and operating system versions on our American network. For readers who are just joining us, this is an attempt by Animoca to provide some granularity in Android device and OS distribution.
All data obtained from individual users of Animoca games located in the USA, who used Google Play, and who played an Animoca game between January 15 and February 15, 2013. Tablets are excluded.
Click for full size
Top Android phones in USA (Animoca network, Jan 15 – Feb 15, 2013)
| Rank | Device | Android Share |
| 1 | Samsung Galaxy S3 | 8.8% |
| 2 | Samsung Galaxy S2 | 6.1% |
| 3 | LG Motion 4G MS770 | 4.8% |
| 4 | Motorola Droid Razr | 2.1% |
| 5 | Kyocera Hydro | 1.9% |
| 6 | HTC EVO 4G | 1.7% |
| 7 | ZTE N860 | 1.5% |
| 8 | Samsung Galaxy Note 2 | 1.4% |
| 9 | Samsung Ancora | 1% |
| 10 | Samsung Galaxy Proclaim | 0.9% |
What’s especially interesting is that the US seems to lack a single overwhelmingly dominant Android phone, although in aggregate Samsung holds a comfortable lead over all other brands. The top 3 entries, accounting for 19.7% of US Android phones, are all Korean.
Top Android OS versions in USA (Animoca network, Jan 15 – Feb 15, 2013)
| Rank | Android OS version | Android Share |
| 1 | 4.0.4 (ICS) | 33.5% |
| 2 | 2.3.6 (Gingerbread) | 16.5% |
| 3 | 4.1.1 (Jelly bean) | 15.4% |
| 4 | 4.0.3 (ICS) | 8.9% |
| 5 | 2.3.4 (Gingerbread) | 6.4% |
Versions of Android 4.x make up 61.5% of Android installations we analyzed, an increase on our findings from November 2012, when Android 4.x had only 46.1% of the overall share. We do see 2.3.6 tenaciously holding on to second place, and 2.3.4 in fifth, but the days of Gingerbread appear to be numbered.
Join us next time for more insightful Animoca data!
Check out more country data: India & Hong Kong, Singapore
Animoca Data: the most popular Android phones and OS versions in Singapore
We continue our series in which we reveal the most popular Android phones and OS versions. Today it’s the turn of Singapore, affluent city-state and once-mighty bastion of Apple’s iPhone. If this is the first time you come across our data, please read the previous post for some background.
The goal of this exercise is to provide some granular insights into the world of Android – not to pit Android against iOS – but we do have to comment on the dramatic shift towards Android that is underway in Singapore. A little over a month ago, Reuters reported:
In Singapore, Apple’s products were so dominant in 2010 that more devices here ran its iOS operating system per capita than anywhere else in the world.
But StatCounter gs.statcounter.com, which measures traffic collected across a network of 3 million websites, calculates that Apple’s share of mobile devices in Singapore - iPad and iPhone – declined sharply last year. From a peak of 72 percent in January 2012, its share fell to 50 percent this month, while Android devices now account for 43 percent of the market, up from 20 percent in the same month last year.
The more we look around, the more we see Samsung. Will the Korean titan dominate Singapore as it rules so many other markets? Well, if you checked the Reuters story above you probably already suspect the answer, but here is what the Android picture looks like from our detail-rich point of view.
All data obtained from individual users of Animoca games located in Singapore, who used Google Play, and who played an Animoca game between January 15 and February 15, 2013. Tablets are excluded.
Top Android phones in Singapore (Animoca network, Jan 15 – Feb 15, 2013)
| Rank | Android Phone | Android Share |
| 1 | Samsung Galaxy S2 | 20.6% |
| 2 | Samsung Galaxy S3 | 16.1% |
| 3 | Samsung Galaxy Note 1 | 10.1% |
| 4 | Samsung Galaxy Note 2 | 7.8% |
| 5 | Samsung Galaxy Ace | 2.8% |
| 6 | Sony Xperia Arc S | 2.5% |
| 7 | Samsung Galaxy Ace 2 | 2.4% |
| 8 | Sony Xperia Arc | 2.3% |
| 9 | HTC Wildfire | 1.4% |
| 10 | HTC Desire S | 1% |
There’s absolutely no question that Samsung is (by far) the dominant Android force in Singapore. 6 of the top 10 devices are Samsung, with two entries by Sony and two by HTC. It’s interesting how similar the above list is to the Hong Kong data: in both markets exactly the same Samsung models (albeit rearranged) hold the top half of the list, then the Sony Xperia Arc S appears in 6th place, followed by more Samsung and finally the rest of the pack.
Singapore shows slightly more brand variation than Hong Kong (where 8 out of the top 10 devices were from Samsung), however in Singapore the Samsung Galaxy S2 makes up 20.6% of all Android phones. In terms of relative market share, that’s significantly higher than the leading Android phone in Hong Kong (the Samsung Galaxy Note 2, with 14% share of that market).
Top Android OS versions in Singapore (Animoca network, Jan 15 – Feb 15, 2013)
| Rank | Android OS version | Android Share |
| 1 | 4.0.4 (ICS) | 23.5% |
| 2 | 2.3.6 (Gingerbread) | 16.5% |
| 3 | 4.0.3 (ICS) | 12.6% |
| 4 | 4.1.1 (Jelly Bean) | 11.7 |
| 5 | 2.3.5 (Gingerbread) | 9.4% |
Android 4.x makes up 52.8% of Android phone OS in Singapore, which is encouraging but not quite as modern as Hong Kong, where 58% of Android phones run Android 4.x. The aging Gingerbread is in second place, finding itself squeezed in the middle of an Ice Cream Sandwich.
Jelly Bean comes fourth in Singapore – a marked difference from Hong Kong, where jelly Bean was the number one Android version (see Hong Kong data).
Although Singapore and Hong are relatively small next to large markets, these ultra-modern cities are significant as trend predictors, at least for wealthy and developed nations. It’s looking increasingly like a Samsung world.
More to come as we continue to drill into our usage data.
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