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Revenues of Google Play store keep rising

An article on Inside Mobile Apps discusses recent growth in revenues at Google Play. Click to read the entire article.

Google Play apps are earning much more now than they did just six months ago. According to app store analytics provider App Annie, Google Play revenues increased by 137 percent during the first seven months of the year — a trend several developers with apps on Google Play are seeing in both the domestic and international markets.

As a major Android games developer and publisher, Animoca was asked to comment on this topic. Our experience has been very encouraging, with increases in total download volume and  average revenue per daily active user that are even higher than those reported by App Annie. As Inside Mobile Apps writes:

According Sunny Cha, Animoca’s senior manager of marketing and corporate development, her company has seen its average revenue per daily active user (ARPDAU) increase by a significant margin in both domestic and international markets.

“We’re seeing a faster rise than what App Annie is reporting,” she explains. “Not only ARPDAU, [we’re also seeing] an increase in total download volume across the board. ARPDAU for Google Play is still behind Amazon and T-Store (the third-party Android App store operated by South Korean mobile provider SK Telecom) but it’s catching up.”

Cha reports that in markets where carrier billing is prominent like Japan and South Korea, Animoca isn’t seeing a significant increase in ARPDAU (as those markets already monetize at an extremely high rate), but like TinyCo it is seeing a noticeable uptick in the number of transactions, which has also contributed to rising the company’s revenues.

 

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