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Top Android tablets & brands among new Animoca users for July 30 – August 6, 2012

Every now and then we take a look at the distribution of the most popular tablet devices among new users in the Animoca Android network. Since Animoca users are fairly well spread out over the world (as described here) this gives us a rough idea of current global trends in the Android tablet market and lets us glean insights for game development. We trawled through last week’s data and now we share the breakdown, by device and by brand, of the most popular tablets among new Animoca users for the week of July 30 to August 6, 2012.

These data are for tablets only, not phones; we also excluded hybrid devices like the Galaxy Note, since such devices are better treated as large phones rather than tablets. The first table shows breakdown by individual model, the second table looks at the overall share of each brand.

Please do keep in mind that these numbers are derived from looking at new users of Animoca products over the past week, and nothing more. As noted, it gives us a rough idea of current trends. Other developers with different audiences could well report quite different results.


Top 10 tablets among new Animoca users for the week of Jul 30 – Aug 6, 2012

Tablet Share of New Users Screen Size Brand
1 Kindle Fire 18.84% 7” Amazon
2 Galaxy Tab 10.71% 7” Samsung
3 Galaxy Tab 2 (7.0) 4.17% 7” Samsung
4 Galaxy Tab 10.1 2.77% 10.1” Samsung
5 Galaxy Tab 7.0 Plus 2.69% 7” Samsung
6 Iconia Tab A500 1.63% 10.1” Acer
7 Nexus 7 1.37% 7” Google
8 Xoom 1.27% 10.1” Motorola
9 Tablet S 1.18% 9.1” Sony
10 Galaxy Tab 8.9 0.95% 8.9” Samsung

 Top 5 tablet brands among new Animoca users for the week of Jul 30 – Aug 6, 2012

Brand Share of New Users
1 Samsung 25.33%
2 Amazon 18.84%
3 Asus 3.51%
4 Acer 3.37%
5 Google 1.37%

The data allow for some interesting observations. We can see immediately that Amazon’s Kindle Fire is the top Android tablet, an especially impressive accomplishment considering that the original Kindle Fire will soon be superseded by the launch of the even more appealing Kindle Fire 2.

Another company that continues to impress is Samsung: the South Korean titan of tech accounts for no fewer than half of the entries in our top 10 list. The strategy of providing a broad product range has made Samsung the top Android tablet brand, in aggregate. Essentially, Samsung made one out of every four tablets that joined the Animoca Android network last week (25.33% of them, to be precise).

Asus did not manage to break into the Top 10 with any individual device, but popular models like the TF201, TF300 and TF101 all together accounted for 3.51% of last week’s new users, the third highest total for a brand. The single most popular Asus device was the TF300 at 11th position, with 0.90% of the share. Note that we counted the Nexus 7 as a Google device and not an Asus device, however either way Asus remains a distant third behind Samsung and Amazon and ahead of Acer.

Acer’s Iconia series, from the A100 to the A500, accounted for 3.37% of new Animoca users last week, hot on the heels of their fellow Taiwanese rival Asus. On that note, HTC is absent from these lists because – although it is a major phone manufacturer – its foray into the tablet space has been quite limited. The budget-oriented HTC Flyer (which was discontinued at the end of 2011) did show up in the top 100 when we compiled our data, but it was too far down the list to be of much note.

This brings us to Google’s tablet, the Nexus 7, which has overtaken Sony and Motorola in less than a month and a half since being unveiled and despite some difficulties in obtaining the device! It’s undoubtedly a promising entry in the market.

A large percentage of new tablets on the Animoca network last week were either unidentifiable or made by brands with less significant market share, including Viewsonic, Archos, Ainol, Hyundai, Newsmy, Coby Kyros, APad A8, Archos, Lenovo and the afore-mentioned HTC.

Another item of interest is screen size: five of the top 10 devices have a screen size of 7 inches, three are 10.1 inches, and two are roughly 9 inches. While it’s obvious that larger tablets still have significant appeal, it seems that a screen of 7 inches hits the sweet spot for factors like usability, price and portability.


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3 Responses

  1. oldman_60

    Kindle tablets are only sold in USA which let me believe that your statistics are only valid for the USA and not around the world as you mentioned.

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